This year I did a lot of research on new and unusual media in marketing. One of the new and exciting forms of marketing and shopping is the use of mobile scanning. Commuting to and from work/school etc. is one of the most time consuming parts of our lives, especially for those in larger cities. …

Well my placement is over and many of you may be asking yourself if this was really a marketing placement or a vacation :) Well let me tell you it was most certainly a placement and though majority of my work and hours were completed before I arrived in Laguna, there were still many things …

Keep it simple! Many businesses tend to over design or over complicate their brands. As a designer and marketer I see the world through two different viewpoints; creative and strategic. My creative eye is constantly scanning the world around me and more often than not disappointed in the branding of some business. When I say …

I’m loving my courses this semester. They are all opening my eyes to a world which I’ve never noticed or really took time to think about. I’ll be the first to admit that I live in my safe, structured Southern Ontario little bubble. I grew up in a white middle class family. My parents worked …

CONNECT WITH ME! So I’m starting a new trend. You heard it here first folks!! (Maybe, maybe not. I’m sure there are sites out there in the world wide web that have already done this, but it’s not frequent enough!) Don’t ask people to “Contact” you. Ask them to “Connect” with you! With the power …