Keep it simple! Many businesses tend to over design or over complicate their brands. As a designer and marketer I see the world through two different viewpoints; creative and strategic. My creative eye is constantly scanning the world around me and more often than not disappointed in the branding of some business. When I say …

Looking for something to do this February? Why not check out Kingston’s FebFest held in downtown Kingston from February 2-5th. I recently worked with Downtown Kingston to redesign their FebFest website. There are so many fun activities they have organized. I look forward to photographing and taking in as much as I can this year. …

As my semester comes to an end, (only one more exam to go tomorrow afternoon) my excitement for the holidays is taking over. I still have yet to put up my tree, start shopping or baking :( … but there is still time right? Right? Oh dear! Much more behind than I’ve been in the …

Typography is one of my favourite aspects of design. You see it every day, in every form of media but do you really see it? It is a skill to be able to choose the right typeface that suits a project. One of my favourite initial stages of the design process is choosing the ‘perfect’ …

Things have been a bit quiet around here and I hope to now pick up the pace. My site had been hacked and my blog compromised so I took a break in order to sort it out properly. I’ve since switched hosting providers, and updated security so hopefully I won’t have as many problems as …

WOW time does fly. It’s been a whirlwind these past few months and I’m ready to get back into the blog action. Since my last post I finished my first year of a Business Marketing program, I attained a full time position as a customer service rep for my city for the summer, I got …

If you missed the first post in this series check it out here. Basically the coles notes version is a series of posts of inspiring work that makes you think. Pieces of design/photography/marketing etc. that are really clever/creative/interesting/thought provoking etc. I came across this campaign created by JWT Hong Kong, China for ‘Friends of the …

If you missed the start of this series check out the first post here. It was going to become a weekly post but I couldn’t wait another week to post this one, I was just way to excited about it. DDB, Auckland, New Zealand came up with this clever campaign for fashion chain Superette. In order …

Have you ever looked at something and been so impressed by it you wish you’d been the creative mind behind it’s creation? Maybe, maybe not. But you can at least agree that there are things out there that are just so clever and so dead on that you can’t help but pause and say “wow, …