Keep it simple! Many businesses tend to over design or over complicate their brands. As a designer and marketer I see the world through two different viewpoints; creative and strategic. My creative eye is constantly scanning the world around me and more often than not disappointed in the branding of some business. When I say …

If you missed the first post in this series check it out here. Basically the coles notes version is a series of posts of inspiring work that makes you think. Pieces of design/photography/marketing etc. that are really clever/creative/interesting/thought provoking etc. I came across this campaign created by JWT Hong Kong, China for ‘Friends of the …

If you missed the start of this series check out the first post here. It was going to become a weekly post but I couldn’t wait another week to post this one, I was just way to excited about it. DDB, Auckland, New Zealand came up with this clever campaign for fashion chain Superette. In order …

Have you ever looked at something and been so impressed by it you wish you’d been the creative mind behind it’s creation? Maybe, maybe not. But you can at least agree that there are things out there that are just so clever and so dead on that you can’t help but pause and say “wow, …